Results from the Black Friday weekend have been varied with some retailers reporting an increase in footfall while others reported steadiness.
According to Ipsos Retail Performance (www.ipsos-retailperformance.com), UK footfall on Black Friday was up 0.95% year-on-year, with 42% of retailers experiencing footfall growth.
Barclaycard estimated that spending was up 8% on the day – boosted by online sales. This has been reinforced by our internal data which shows a decrease in the number of calls logged for in-store technology troubles during the weekend of 2017 compared to 2016. These findings may be as a result of more reliable in-store technology and shoppers heading online as opposed to in-store.
Ipsos retail intelligence director Dr Tim Denison said retailers would welcome the controlled growth on last year’s footfall.
“There had been much conjecture this year about whether Black Friday would be a hit or miss with UK shoppers, and many retailers followed the lead of their US counterparts, extending their promotional campaigns over two weeks or more, which did risk diluting the impact of the event,” he said.
“Last year, sales were pulled forward by the increased November activity, and as we move into December, we’re expecting to see a repeat of last year’s pattern with footfall slow to build, after Black Friday has taken the stuffing out of bargain-hunters, but we’re predicting a resurgence of activity in the last week before Christmas.”