How digital signage is generating a retail 'wow factor'

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Our technical services director, James Pepper takes a look at the increase in digital signage technology at RBTE's sister exhibition, RDSE 2017.

Everyone in retail can benefit from a 'wow factor' – whether in two dimensions or three. It can be an amazing building or a dazzling piece of technology that simply gets you staring until you have worked out what it is.

So far, this year’s RBTE and RDSE has impressed me with some of the best digital signage technologies I have seen in a few years of attending trade shows, many having a powerful element of interactivity.

See what James thought of the technologies on show at RBTE on Essential Retail now