How traditional retailers can shine in Amazon Prime’s shadow

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Amazon may dominate the online marketplace, but there is one tactic that traditional retailers can rely on to compete with the online giant, and that involves utilising customer-focused technology while continuing to provide the traditional “hands-on” approach to shopping. Although Amazon’s might lays in its ability to innovate from within, using its own systems and technology which it has either developed in-house or acquired to complement its services and strategy, the latest research by IBM and NRF indicates that 98% Gen Z shoppers surveyed prefer to shop in the traditional way “in-store”.

Read James' suggestions for how retailers can compete with the behemoth that is Amazon.