Opinion - Prioritise flexibility

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Catherine Marson, regional head of design at property services group Styles&Wood, argues that building flexibility into design is key to futureproofing stores for changing customer trends.

Advances in technology have had a significant impact on nearly every aspect of life, but none more so than how we buy. The retail sector has had to adapt to take into account the shift towards e-commerce, which currently accounts for 17 per cent of the entire retail market, according to the most recent ONS statistics. This is putting pressure on physical stores to adapt to complement the broader customer experience. In response in-store design must prioritise flexibility, to allow retailers to adapt at short notice.

While a recent study from Vista Retail Support showed that 81 per cent of shoppers see ... Read the full article on Retail Focus now