The rainy weather that hit most of the UK on Good Friday and Easter Saturday negatively impacted retail footfall results across high streets, while boosting footfall in retail parks and shopping centres, figures from Springboard revealed. When the rain eased on Sunday consumers ventured out into high streets once more and consequently footfall rose by +1.9% failing to meet the previous predictions.
Springboard insights director, Diane Wehrle said: "Despite poor weather, shoppers have definitely been visiting retail destinations [over the] Easter Weekend. Footfall in retail parks and shopping centres increased by +5% compared to Good Friday and Easter Saturday last year, but the persistent rain definitely impacted high streets."
"In the regions that had rain on Friday and Saturday, footfall was noticeably down on high streets (by -9.6% on Friday and by -6.9% on Saturday) which pulled the overall result for high streets down.
"Despite positive results on Easter Sunday, retail footfall up to 12pm on Easter Monday has taken a tumble. This decline was undoubtedly caused by rain that hit much of the UK in the morning and also likely to be due to the fact that shoppers had already made their trips earlier in the weekend."
Diane Wehrle added: "The greater number of high streets compared with retail parks and shopping centres means that the drop in footfall in high streets pulled the overall result for all UK destinations down (to -2.4% on Good Friday and -3% on Easter Saturday)."
Stores need to adapt sufficiently to provide offers and expectations that matches current consumer demands.
For bricks and mortar stores to be able to continue to attract shoppers generally, but particularly over key trading periods when consumers have so many other spending options, then they must work at enhancing their store environment and product ranges so they can compete with the convenience and choice offered online, but also with their competitors.