James is our CEO and a retail technology professional with over 20 years’ experience at Vista, having held senior positions in Operations, Logistics, Customer Services and Sales. James has developed a wealth of experience in the provision of technology services and has an acute understanding of technology and how it can be leveraged to meet business strategies. James is an accomplished technology writer for a selection of online publications, a Tŷ Hafan children’s hospice non-executive (trustee), charity fundraiser and ice hockey player.

Lucy is our Commercial Director and is responsible for all sales, covering both existing account management and new business development. She also works closely with the Vista board in setting and developing the strategic direction of the business. Lucy joined Vista in 2014 as our Chief Financial Officer, having worked closely with the Vista board when she was a portfolio executive at Finance Wales (now Development Bank of Wales). Lucy started her career at PwC, where she worked predominantly in Transaction Services. In her spare time, Lucy enjoys spending time with her husband and two daughters. She enjoys running to keep fit, travelling, and also likes to ski. Lucy is a Fellow of the Institute of Chartered Accountants in England and Wales.

Emily joined Vista in 2013 after graduating with a first class honours degree from Cardiff University and qualifying as a Chartered Accountant with PwC. Emily was appointed to the Board as Finance Director in 2016 and is responsible for the financial, administration and HR functions of the business.

Ian joined Vista in 2004 following a career in manufacturing and logistics. Ian has performed several key operational management and Leadership roles since joining Vista including Logistics Manager, Repair Centre manager, Operations manager and today is Vista’s Operations Director. In Ian’s current role he is responsible for Vista’s Helpdesk, Maintenance and Projects operations.