David Beer joined Vista as Chief Revenue Officer in 2025, leading and overseeing our revenue strategy, aligning sales, marketing, and customer retention to accelerate our next phase of growth. Bringing nearly three decades of experience in the technology and services industry, David began his career as a technical engineer, and progressed through sales leadership, before expanding to include responsibility for projects and service delivery to retail and hospitality clients. His career includes senior positions at Zebra Technologies and, General Manager of Toshiba’s retail solutions business in the UK & Ireland.
David has led complex service engagements for major brands including Royal Mail, DHL, Asda, and Volkswagen. Known for his open, inclusive, and hands-on leadership style, he’s as comfortable mentoring teams as he is jumping in on a technical install. Outside of work, David enjoys sports, canoeing adventures, and family life in West London with his wife and their four children.