James is our CEO and a retail technology professional with over 20 years’ experience at Vista, having held senior positions in Operations, Logistics, Customer Services and Sales. James has developed a wealth of experience in the provision of technology services and has an acute understanding of technology and how it can be leveraged to meet business strategies. James is an accomplished technology writer for a selection of online publications, a Tŷ Hafan children’s hospice non-executive (trustee), charity fundraiser and ice hockey player.