James Pepper

James Pepper

James is our CEO and a retail technology professional with over 20 years’ experience at Vista, having held senior positions in Operations, Logistics, Customer Services and Sales. James has developed a wealth of experience in the provision of technology services and...
Lucy Mayer-Page

Lucy Mayer-Page

Lucy is our Commercial Director and is responsible for all sales, covering both existing account management and new business development. She also works closely with the Vista board in setting and developing the strategic direction of the business. Lucy joined Vista...
Emily Rickus

Emily Rickus

Emily joined Vista in 2013 after graduating with a first class honours degree from Cardiff University and qualifying as a Chartered Accountant with PwC. Emily was appointed to the Board as Finance Director in 2016 and is responsible for the financial, administration...
David Beer

David Beer

David Beer joined Vista as Chief Revenue Officer in 2025, leading and overseeing our revenue strategy, aligning sales, marketing, and customer retention to accelerate our next phase of growth. Bringing nearly three decades of experience in the technology and services...
Paul Hiscocks

Paul Hiscocks

Paul Hiscocks joined the Vista team as Chief Operating Officer in 2025, bringing over 25 years of leadership experience in telecoms and IT service management. Starting his career at BT at 16, Paul has since led large-scale service delivery teams and major programmes...