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What are consumer plans during the World Cup?

Find out how the 2022 FIFA World Cup in Qatar is predicted to affect consumer patterns and how the IT support specialists at Vista Technology Support in the UK can help you. Whatever happens with consumer behaviour, there may well be implications for your business, so let us guide you and provide the solutions you need.

Scenario 1: football fans stay at home

With more football fans set to stay at home to watch the matches in large numbers, a spike in retail activity for shops and supermarkets is the most likely outcome – a scenario which is supported by a recent report from VoucherCodes.co.uk World Cup 2022 Spending Report. With the competition being held during winter for the first time ever, data shows the colder weather – combined with the ongoing cost-of-living crisis – will however negatively impact all retail categories (including Quick Service Restaurants) which are set to be down by 19% compared to the last World Cup (£1.9 billion).

Food and drink is nevertheless expected to account for over £1 billion of retail sales as people watch the competition from home, with fans buying drinks, snacks and other related products en masse. With Vista Technology Support, we can offer EPoS support by providing your business with the efficient response you need during challenging periods so that your business can continue to run smoothly and maximise sales.

Scenario 2: fans choose to watch in pubs, clubs and restaurants

Events on the pitch however can have a significant impact on these types of trends. If for instance, England progress far enough and begin to look like potential tournament winners, fans are likely to congregate in larger numbers in pubs, clubs and restaurants, which would be fantastic news for the hospitality sector. This kind of rapid increase in demand will put pressure on hospitality business IT systems and will mean that it’s vital to have the right IT support specialists at the ready if anything goes wrong, or you require increased capacity to meet demand.

Vista Technology Support is ready to deliver the services you need to ensure your business remains World Cup-ready throughout the tournament. Give us a call now in advance so that we can be on standby when you need us.

Contact us today for EPoS support and our IT support specialists will be on hand to help. Call 03450700393.

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